Snowboard wizards and young entrepreneurs, the Helgason brothers, have launched the world's first buckled shoelace belts 7/9/13. The brothers recognized a normal shoelace belt never tightened properly and was impractical. They discovered the solution was a buckle that allows the belt to stay put and release quick for comfort and functionality. Mixed with kick ass colourways and individual pro-model designs, 7/9/13 creates a new definition of belt loop style.

The Helgason brothers, may be the big names on their own but 7/9/13 has put together one of the hottest teams in snowboarding that will wear, support and help develop the brand including: Eiki Helgason, Gulli Gudmundsson, Halldor Helgason, Aaron Biittner, Eero Ettala, Jake Olson Elm, Risto Ruokola and more ...

Website:sevennine13.com

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